Mentors are subject matter experts who guide and advise mentees (the entrepreneur) in their development paths to help them and their Start-Up succeed. A mentor's role is to inspire and support their mentees through hands-on know-how exchange and introductions to their professional network.

Mentees are entrepreneurs who seek guidance and advice on specific subjects, to further develop their Start-Up and succeed. Mentees can expect to strengthen their understanding and build their network.